Brand | Brincadeira

“Brincadeira” is a brand of handcrafted toys born with the purpose of being a true partner in children’s imagination. More than simple objects, its products bring fantasies to life and help little ones express their emotions. The brand creates dollhouses, toy cars, rockets, scooters, and chests using the same construction techniques applied to wooden furniture. Each toy is carefully handcrafted with non-toxic materials, designed for children ages 2 to 10.

The challenge of this visual identity project was to translate the brand’s playful and emotional essence into a consistent visual communication. Our goal was to achieve a result that conveys lightness, warmth, and creativity, celebrating the world of childhood while highlighting the artisanal and unique character of each product. For this reason, the logo, color palette, typography, icons, and patterns were designed as complementary elements that reinforce the brand’s identity and help build an inspiring visual experience.